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Tesla to wind down Cybertruck production by mid-2027 after weak sales

CEO Elon Musk cited poor sales of the futuristic pickup truck, which fell 48% year-over-year. Production halt will free capacity for the new Cybercab robotaxi model.

Tesla to wind down Cybertruck production by mid-2027 after weak sales

Tesla will wind down Cybertruck production at its Texas gigafactory around mid-2027, CEO Elon Musk announced Friday. The decision follows years of persistently weak sales for the angular-designed vehicle, which Musk once predicted would sell 250,000 units annually.

Tesla to wind down Cybertruck production by mid-2027 after weak sales

According to Kelley Blue Book, Tesla sold only 20,237 Cybertrucks in the US last year, down 48% from 38,965 in 2024. The vehicle has only sold in a handful of markets due to its heavy, angular stainless-steel design. Musk called the Cybertruck “the best vehicle Tesla has ever made” and described the wind-down as “the end of an era.”

The production halt will enable Tesla to increase output of its newly launched Cybercab model, a self-driving vehicle with butterfly doors and no steering wheel, pedals, or mirrors. Musk has made the Cybercab central to Tesla’s robotaxi ambitions and sees it as the company’s main autonomous model for a global network of robotaxis. Tesla began offering paid Cybercab rides in Austin in September, though the automaker still faces questions from the US auto safety agency about self-certification compliance.

It remains unclear whether Cybertruck production will be moved to another facility or phased out entirely. The Austin plant is the only known Tesla facility equipped to manufacture the model’s specialized components.

The angular design, which generated controversy since the vehicle’s 2019 unveiling, created significant regulatory obstacles. Former Aston Martin CEO Andy Palmer noted that Europe’s pedestrian impact regulations made Cybertruck approval “impossible.” Automotive analyst Felipe Munoz said the Cybertruck is not alone in struggling—electric pickups from Ford and other manufacturers have also flopped in the US market, as electric pickups remain unpopular with American buyers.

Cybertruck lead engineer Wes Morrill said on X that “Cybertruck was an incredible technology development platform and lives on through Cybercab,” suggesting knowledge gained will inform the robotaxi project.

Key facts

  • Tesla will wind down Cybertruck production around mid-2027 to make capacity for Cybercab production
  • US sales fell 48% year-over-year to 20,237 units in 2025, down from 38,965 in 2024
  • Musk had predicted annual Cybertruck sales of 250,000 units before launch
  • The angular stainless-steel design prevented sales in markets like Europe due to pedestrian safety regulations
  • Tesla began offering paid Cybercab rides in Austin in September

Sources

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